Treating your business and yourself as the business owner the same way you’d treat your clients means that your whole focus is on providing care. That energy builds and grows and radiates outward. You can’t care for someone else unless you are being cared for yourself.
You’ve started your own IBCLC practice – now what? We’re here to share what we wish we’d known when we started in order to help you along in your own journey. We’re touching on three main areas that we feel are essential to building and growing your business.
Many lactation consultants are used to working solo, and it can be hard to surrender certain aspects of your private practice to others. When you wear many hats, like most private practitioners, it can be hard to recognize when you need to delegate a task to someone else who has more time or expertise in the area.
But if you’re spending too much energy on tasks that you’re not proficient in or passionate about and they take you away from the clinical work you love, it may be time to bring on people who can share the workload.
For IBCLCs, being able to do things faster and with less stress translates to a better job done. That’s why we’ve dedicated this entire episode to discussing life hacks designed to introduce more ease into your private practice.
What does it mean to be a small business owner and a compassionate lactation consultant? We got into this business because we love caring for breastfeeding mothers and their babies. But excellent clinical skills don’t always coincide with business and financial savvy. If you can relate, we’ve got you covered.
How do you set your fees so that they’re fair and compassionate to your clients… without undervaluing your worth? In this episode, we talk through the tough topic of setting your fees for your private lactation practice. Money is an uncomfortable topic for many people, especially women. And it can be difficult to ask for what your work is actually worth (or even realize your worth in the first place). But you’re not truly serving anyone when you set a low bar for your pricing. To run a business, you need to have money.
Have you always dreamed of helping families with breastfeeding? In this episode of Lactation Business Coaching, Annie & Leah talk about how they became International Board Certified Lactation Consultant, also known as IBCLCs. They discuss the different pathways to becoming eligible to sit for the board exam, and break down the biggest things they have learned in the years since they first certified.
In this bonus episode of Ask the Expert, Annie & Leah interview Rob Scheerbarth of Podcast Rocket about his journey of starting a podcast agency with his wife, and how they help brands share their stories and expand their marketing efforts to a world where your ideal clients are already listening. As Rob is a storyteller at heart, he simplifies it for us and asks: What kind of story do you want to tell
In this bonus episode of Ask the Expert, Leah interviews Brandie Mitchell, RN about her experience of pursuing a career and field she never thought she never thought she would see herself in – nurse coaching. She talks about what it has been like with pivoting her business to support her clients better in a more of a coaching capacity, as what was once a majority of her business with massage therapy has been put on hold.
Today’s episode of Lactation Business Coaching with Annie and Leah is called “10 Tips for Virtual Visits.” From prepping yourself to get into the right headspace, to setting up your space and having the right tools ready to tech tips and best practices, Annie and Leah have ideas for every aspect of your consult workflow to best maximize every second for the benefit of the family on the other end.