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“Identify your own zone of genius and stay there.”
— Annie Frisbie
Many lactation consultants are used to working solo, and it can be hard to surrender certain aspects of your private practice to others. When you wear many hats, like most private practitioners, it can be hard to recognize when you need to delegate a task to someone else who has more time or expertise in the area.
But if you’re spending too much energy on tasks that you’re not proficient in or passionate about and they take you away from the clinical work you love, it may be time to bring on people who can share the workload.
Time is just as finite as money… and when you have more time for the things you’re passionate about, you might actually make more money! Finding support for clinical, administrative, or even personal tasks can free you up to focus on serving your clients and expanding your private practice to fit your goals.
You can start by writing down your weekly and monthly tasks outside of your IBCLC responsibilities and then assessing which tasks might be a good fit for outsourcing. You can hire out work for your personal or business life: billing, scheduling, clinical assistance, taxes, cleaning, laundry, school pickups, childcare, elder care — these are all great areas where you can free up more time for you to work within your own zone of genius and take better care of your clients.
In this episode, you’ll discover:
When it’s fine to brush up on your proficiencies and do it yourself, and when you should take the leap and outsource
How time-tracking apps can help you figure out where your capacity issues lie
Why social media is a great place to start when you’re looking to delegate — and where to find a great social manager
“Hiring someone allowed me to make more money.”
— Leah Jolly
01:46 Alyssa Schnell (sponsor)
05:07 Leah’s marketing moment
08:36 The time/money trap
10:24 Consequences of doing it all
11:28 What to outsource
14:13 Zone of genius
18:39 Different types of help
25:58 Babysitting collective
29:36 Low-cost options
31:16 Treat time as money
35:19 Hiring can SAVE money
37:28 Time inventory
40:00 Give yourself an out
41:53 Annie’s tech tip
Find our Deeper Dive into Deeper Dive into Growth with Rachel Carey-McIlwaney (Energy Leadership Consultant) + more in the Lactation Business Coaching Deeper Dive Vault. Memberships start at $15/month.
Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of the Lactation Consultant Private Practice Toolkit.