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In this bonus episode of Ask the Expert, Annie & Leah interview Rob Scheerbarth of Podcast Rocket about his journey of starting a podcast agency with his wife, and how they help brands share their stories and expand their marketing efforts to a world where your ideal clients are already listening. As Rob is a storyteller at heart, he simplifies it for us and asks: What kind of story do you want to tell?
Rob Scheerbarth is the Creative Director at Podcast Rocket, the podcasting agency he started with his wife. He’s always loved telling stories and that’s why he originally got involved with video games, because the idea of being able to tell an interactive story was really appealing to him.
Rob first was attempting to create his own video game company, but he then realized that the biggest challenges these brands of businesses were facing, came down to awareness and marketing. So he and his wife ended up as the owners of Podcast Rocket, and they’re helping brands tell their stories and reach out to their audience.
03:59 How marketing has shifted over the years
05:05 Understanding the steps of a customer journey
06:25 The competing market of blogs vs podcasts
09:32 Getting ideas from your clients questions
13:31 DIY vs outsourcing your podcast
04:02 “At the start of the 20th century, companies shifted their focus from having better products or better services to having better brands or public image.”
05:07 “A client’s journey is all the experiences a customer goes through when interacting with your company and brand.”
07:10 “The main point to consider is that podcasting is part of the marketing efforts that your business or brand is trying to do. And the way that you have to present it is by telling your story and just being real and authentic.”
10:06 “So if you’re trying to figure out what they want to hear about what topics they want to invest, time and effort into learning more about is asking yourself, what do my clients ask me?”
12:35 “And sometimes that story is not, I’m a lactation breastfeeding consultant, it is I want to make sure that families in my community are the best that they can be.”
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Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of the Lactation Consultant Private Practice Toolkit.