Deeper Dive into Insurance for Lactation


Hosted by Annie & Leah from the Lactation Business Coaching Podcast

Insurance for lactation services has us in our feels.

Insurance coverage for lactation services has so many nuances to it, even when you’re out of network. You may be confused about what the codes mean, wondering how incident to billing works, or concerned you may accidentally commit insurance fraud. In this one-hour session featuring insurance expert Rebecca Costello MPH, IBCLC, we’ll deep dive into all of it!

[3/30/22] Deeper Dive into Insurance for Lactation Has Us In Our Feels [1 R-CERP]

Thank you Annie & Rebecca for this fantastic information! You both make insurance easier to understand and navigate.

Jenica Willis LVN, IBCLC

This presentation is a great primer to introduce the United States insurance labyrinth and create familiarity with some of the terms and concepts.

Anna Swisher, MBA, IBCLC


  • Understand what the Affordable Care Act says about breastfeeding (and what it doesn’t say about lactation or chestfeeding)
  • Learn the difference between in-network and out-of-network billing with examples from specific insurance payers
  • Learn about incident-to billing and how it works in practice

Good basic insurance and lactation info provided.

Amy Harvick APRN IBCLC

I really appreciate how Annie, always considers the ethics and diversity with all her topics! She has been a huge help and time saver for getting my private practice up and running. Thank you!


IBLCE Content Outline

  • VII. B4 Documentation 
  • VII. E3 Advocate for mother/baby in healthcare system
[3/30/22] Deeper Dive into Insurance for Lactation Has Us In Our Feels [1 R-CERP]

The Lactation Business Coaching Deeper Dives are where we invite you to join our conversation.

Our guests are all people we respect, admire, and enjoy—the kind of people we’d be cornering in between conference sessions to soak up their knowledge and inspiration, and the kind of people we know you’ll enjoy as well.

Our Deeper Dives cover a wide array of amazing topics to help you grow your business, connect with the community, and reassure you that you’re not going through this journey alone. 

[3/30/22] Deeper Dive into Insurance for Lactation Has Us In Our Feels [1 R-CERP]

Meet Our Guest

Rebecca Costello, MPH, IBCLC

Rebecca began her lactation journey with her undergraduate senior thesis, evaluating a WIC breastfeeding education program. After working as a doula and childbirth educator, she decided to pursue a Master’s in Public Health, in Maternal and Child Health, from the University of North Carolina.There, she was also in the first class of the Mary Rose Tully Training Initiative, a Pathway 2 IBCLC training program.

Following graduation, Rebecca worked full time as an IBCLC in a large academic hospital. She then became the Director of Lactation Services at a busy freestanding birth center, expanding the lactation services there to 30+ appointments/week. After making the move to a new state, she set up a private practice and continues to work with new families. Having encountering obstacles to becoming, and working as, an IBCLC, she loves offering education that allows other LCs to establish their practices.

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Meet Annie & Leah

Annie Frisbie MA, IBCLC (she/her/hers) has been a lactation consultant in private practice in New York City since 2011 and is the creator of the Lactation Private Practice Essential Toolkit and the accompanying Lactation Private Practice Essential Course. 
In 2018 Annie was honored with the US Lactation Consultant Association’s President’s Award, “awarding those that demonstrate extraordinary service to the association and profession.”

Leah Jolly IBCLC (she/her/hers) has a thriving group practice in Houston, TX and runs a lactation clinic through a pediatric office. She presents regularly on breastfeeding and lactation to families and professionals, and has launched corporate lactation programs for several large companies in the Houston area.

[3/30/22] Deeper Dive into Insurance for Lactation Has Us In Our Feels [1 R-CERP]