Many current marketing practices are inappropriate for private lactation practice because they may prevent you from your duties to:
Too many entities such as Fed is Best use fear-based marketing to manipulate their audience to a desired action. This is not in the best interests of our clients or in breastfeeding/chestfeeding advocacy. There is a fine line between marketing and gaslighting when it comes to healthcare, and it’s important to use to stay far away from that line.
It was lovely having my own unexpressed thoughts about fear based marketing brought to a conscious and clearly expressed level. Annie gave me words to describe that awful feeling of being manipulated by marketing. I am grateful for her shining a light on the potential of marketing in an ethical fashion. She altered my association of marketing with manipulation, showing that it is possible to market to clients in a manner that is empowering for everyone.Laura Spitzfaden, IBCLC
It takes a lot of time and trial and error to unlearn what we think marketing should be. Annie’s courses help us grow and learn and become better people, per usual! She has insightful guidance and gives great examples to help understand ethics of marketing!Melanie Horstman, IBCLC, CPST
Annie Frisbie is the author of Paperless Private Practice for Lactation Consultants and Lactation Private Practice: From Start to Strong. She is the creator of the Lactation Private Practice Essential Toolkit and a self-professed privacy and technology nerd.
This presentation gives me a chance to bring another passion of mine to lactation work: storytelling. I’m a produced screenwriter (Speak and The Good Witch’s Destiny) and taught college love screenwriting for many years. Also, I have it in for Fed is Best, so buckle your seatbelts!Annie Frisbie, MA, IBCLC