Put your best face forward.
In this hour long foundational course, you will learn the basics of planning out the design of the website for your lactation practice. In addition to discussing design basics for creating a great user experience, you will learn:
- What purpose a website may serve as part of your business strategy
- What HIPAA requires when it comes to websites
- How HIPAA impacts your platform choices
- How to make your site HIPAA complaintÂ
- The importance of creating web copy that touches emotions
- 5 strategies to making your website stand out
🎉 BONUS! SEO (Search Engine Optimization) Made Simple for Lactation Consultants
Designing a HIPAA Compliant Website that Stands Out (1 E-CERP + 1 CEU)Objectives:
- Demonstrate the ability to create a site or Implement changes to their existing site that securely protects PHI. This section covers what classifies as PHI, common ways provider’s mishandle PHI, and attendees will learn actions they must take to maintain HIPAA compliance
- Understand how web design can aid or hinder their visitors’s experience. In this section attendees will learn what makes a good visitor experience, the financial impact bad design can have on their business, and strategies to incorporate in site planning.
- Explain the key role website copy plays in converting visitors to leads. This section will detail how to write copy that doesn’t infringe on others intellectual property, how to ensure the most impactful copy is seen first and provide examples of good and bad website copy.
IBLCE Content Outline
- VII. A. 7 Communications Tech VII.
- A. 8 Website
- VII. C. 3 Code of Professional Conduct (CPC)
- VII. C. 4 Principles of Confidentiality
- VII. C. 5 WHO Code – advocacy and policy
- VII. E. 1-4 Public health & advocacy (all)
Meet Your Instructor
Shondra Mattos, IBCLC
As an entrepreneur, Shondra Mattos IBCLC does more than support owners of tricky nips. With over six years of experience in implementing business fundamentals in her own private practice, she is obsessed with finding innovative ways for budding lactation practices to build strong foundations. While by day Shondra does Marketing, Branding, SEO, and Website Dev, she moonlights as a mom to her 5-year-old daughter and wife to her husband. Her passion includes drowning in lactation studies, binging youtube, and overeating cookies, most times simultaneously. She was featured on the Lactation Business Coaching podcast talking about SEO.
“In addition to designing and building my own websites, I provide professional website design services to lactation consultants.”
Shondra Mattos, IBCLC