And I’m going to get real honest here, it started as a hobby.
I had decided to leave my job in the entertainment industry, and was looking for meaningful work that would let me put my family first.
But I quickly realized that not only did I want to serve families needing lactation help, I wanted to build a business that would serve my family.
i give my private practice the same care and attention I give to my clients.
And that’s where you and I come together.
I’ve successfully built a private practice lactation business that I love and now it’s your turn. I can’t wait to help you do the same. I’m so glad you’re here.
Annie Frisbie MA, IBCLC has been a lactation consultant in private practice in New York City since 2011. She is also the creator of the Lactation Private Practice Essential Toolkit and the accompanying Lactation Private Practice Essential Course, and is the co-host of the Lactation Business Coaching Podcast.
In 2018 Annie was honored with the US Lactation Consultant Association’s President’s Award, “awarding those that demonstrate extraordinary service to the association and profession.”
Annie has had a lifelong interest in technology, productivity, and privacy. She was the Senior Editor of Zoom In Online, of Magnet Media Inc, where she created, produced and project managed written and video content for media professionals on both the training and editorial sides. Additionally, she produced trainings for film production and screenwriting software.
Annie’s writing career has spanned more than twenty years. She is the writer and producer of two produced films (Speak and The Good Witch’s Destiny) and has written about film for Time Out New York, New York Magazine, and Christianity Today, among others. She served as the photo editor for The Art of the Documentary by Megan Cunningham (published by New Riders).
In her tenure working for film producer Fred Berner and later as a freelancer for New Line Cinema, the Independent Feature Project, the Nantucket Film Festival and various independent producers, she covered books and screenplays and advised on their market potential. She also participated in creating business plans, project proposals, marketing collateral, and contracts.
Annie’s interest in legal intricacies springs from her experience working as a clearance and product placement coordinator for films and television shows including Pollock, Far From Heaven, and The 25th Hour. She has carried that passion into her work as a healthcare provider, becoming HIPAA certified and an expert on insurance coding for lactation.
In the last several years, Annie has spoken about private practice, virtual healthcare, insurance coding, marketing, business, privacy, and healthcare technology at top lactation conferences, including ILCA, GOLD, LCinPP, iLactation, and USLCA.
Annie has a BA from Franklin and Marshall College with a double major in American Studies & Theatre, Dance, and Film, and an MA in Cinema Studies from New York University. She lives in Queens, New York with her husband, their two children, and their two cats.
From “Breast is Best” to “Fed is Best”: Motivation, Persuasion, Coercion and Infant Feeding Advocacy — USLCA Annual Conference, 2022
“Anatomy of a Consult Part 2” + “Using Technology for Your Practice.” GOLD Lactation Academy.
Collaboration over Competition: Improving Health Outcomes by Working Together — Michigan WIC Training and Educational Conference, 2022
Hold On For One More Day: Case Coordination for Lactation Practice & Online Privacy and the Ethics of Lactation Practice — Dallas Lactation Consultants Summer Seminar, 2022
Nurture Your Private Practice, Build Sustainability (with Leah Jolly) — USLCA, 2022
Nurture Your Private Practice, Expand the Circle of Care — Clinical Complexities in Private Practice, 2021
How To Run an Outpatient Lactation Consult — The Lactation Private Practice Essential Course, 2021
Creating Your Policies and Procedures — The Lactation Private Practice Essential Course, 2021
Panelist, “Equity-mindedness and Cultural Responsiveness in the Health and Lactation Space Panel” — USLCA DEI Learning Series, 2021
Collaboration Not Competition: Improving Lactation Outcomes Together — ILCA 2020
“Into the Unknown: Branding your Lactation Business with Storytelling” — USLCA Virtual Workshop 2020 “So, You want to start a Lactation Practice?”
Repairing the Leaks in the Boat: Privacy Risk Assessment and the Lactation Workflow — iLactation 2020
The Ethics of Digital Privacy and Lactation Practice — GOLD Lactation Online Conference 2020
Ask the Expert: Best Practices for Intake, Documentation, and Reporting — GOLD Lactation Online Conference 2020
The (Small) Business of Lactation During the COVID-19 Pandemic and Beyond — USLCA Webinar
How NOT to Negotiate Against Yourself: Hollywood A-List Strategies Made Simple: for Lactation Consultant Who Find it Difficult to Talk About Money — LCinPP 2020
The Lactation Corporation: Creating the Structure for Optimal Function (with Leah Jolly) — LC in Office, 2019
Expanding Your Private Practice (with Leah Jolly) — LC in Office, 2019
Your Practice as a Brand (with Leah Jolly) — LC in Office, 2019
Group Practice Workshop (with Leah Jolly) — New Jersey, 2019
Insurance Coding, Billing and Reimbursement for Lactation Services. —LILCA 2019
Repairing the Leaks in the Boat: HIPAA Risk Assessment and the IBCLC Workflow — USLCA 2019; NYLCA 2019
Demystifying Tech for the IBCLC: Incorporate Digital and Online Tools in your Lactation Workflow and Meet Your Ethical Obligations — LCinPP 2019
I’m available to speak to lactation consultants and perinatal professionals on topics such as:
As a professionals working with pregnant, birthing, and postpartum families, we should be working together towards three specific goals:
Equity In Action
The IBLCE Code of Professional Conduct states that the IBCLC is to “Treat all clients equitably without regard to ability/disability, gender identity, sexual orientation, sex, ethnicity, race, national origin, political persuasion, marital status, geographic location, religion, socioeconomic status, age, within the legal framework of the respective geo-political region or setting.”
To me, ethical integrity means implementing policies and procedures that not only meet my obligation to provide equitable care to families, but also to center equity in all of my professional and clinical communications and relationships.
As the owner of Annie Frisbie IBCLC, Inc, I commit to:
Annie Frisbie IBCLC, Inc actively supports the World Health Organization (WHO) International Code of Marketing of Breast-milk Substitutes and subsequent World Health Assembly (WHA) resolutions. Therefore, Annie Frisbie IBCLC, Inc is not a company, inclusive of manufacturers, distributors, or marketers, whose products fall within the scope of the World Health Organization (WHO) International Code of Marketing of Breast-milk Substitutes (1981) and subsequent World Health Assembly (WHA) resolutions (e.g., infant formula, bottles, and teats).