I had no role model or mentor for private practice, and it seemed like everyone was assuming that lactation would be just a hobby.
I didn’t want to just show them that this was a real business, I wanted it to feel like a real business too.
So I spent a lot of money on business trainings from online entrepreneurs, only to find that most of what I was learning just didn’t apply in a clinical context.
It was frustrating!
My family couldn’t afford for me to keep going like I was—giving my time away, no boundaries, and no clear path for turning my “lactation hobby” into a viable business.
I figured out that when I nurtured my business, it nurtured me in return, giving me time, energy, and confidence to be the best lactation consultant I could be.
And that’s where you and I come together.
Becoming a professional lactation consultant and building your own private practice can not only be rewarding, it can be profitable, and I provide coaching, courses, and education to help you successfully step into your passion supporting lactation and helping families feed their babies.
Annie Frisbie MA, IBCLC has been a lactation consultant in private practice in New York City since 2011. She is also the creator of the Lactation Private Practice Essential Toolkit and the accompanying Lactation Private Practice Essential Course, and is the co-host of the Lactation Business Coaching Podcast.
In 2018 Annie was honored with the US Lactation Consultant Association’s President’s Award, “awarding those that demonstrate extraordinary service to the association and profession.”
Annie has had a lifelong interest in technology, productivity, and privacy. She was the Senior Editor of Zoom In Online, of Magnet Media Inc, where she created, produced and project managed written and video content for media professionals on both the training and editorial sides. Additionally, she produced trainings for film production and screenwriting software.
Annie’s writing career has spanned more than twenty years. She is the writer and producer of two produced films (Speak and The Good Witch’s Destiny) and has written about film for Time Out New York, New York Magazine, and Christianity Today, among others. She served as the photo editor for The Art of the Documentary by Megan Cunningham (published by New Riders).
In her tenure working for film producer Fred Berner and later as a freelancer for New Line Cinema, the Independent Feature Project, the Nantucket Film Festival and various independent producers, she covered books and screenplays and advised on their market potential. She also participated in creating business plans, project proposals, marketing collateral, and contracts.
Annie’s interest in legal intricacies springs from her experience working as a clearance and product placement coordinator for films and television shows including Pollock, Far From Heaven, and The 25th Hour. She has carried that passion into her work as a healthcare provider, becoming HIPAA certified and an expert on insurance coding for lactation.
In the last several years, Annie has spoken about private practice, virtual healthcare, insurance coding, marketing, business, privacy, and healthcare technology at top lactation conferences, including ILCA, GOLD, LCinPP, iLactation, and USLCA.
Annie has a BA from Franklin and Marshall College with a double major in American Studies & Theatre, Dance, and Film, and an MA in Cinema Studies from New York University. She lives in Queens, New York with her husband, their two children, and their two cats.
Panelist, “Equity-mindedness and Cultural Responsiveness in the Health and Lactation Space Panel” — USLCA DEI Learning Series, 2021
Collaboration Not Competition: Improving Lactation Outcomes Together — ILCA 2020
“Into the Unknown: Branding your Lactation Business with Storytelling” — USLCA Virtual Workshop 2020 “So, You want to start a Lactation Practice?”
Repairing the Leaks in the Boat: Privacy Risk Assessment and the Lactation Workflow — iLactation 2020
The Ethics of Digital Privacy and Lactation Practice — GOLD Lactation Online Conference 2020
Ask the Expert: Best Practices for Intake, Documentation, and Reporting — GOLD Lactation Online Conference 2020
The (Small) Business of Lactation During the COVID-19 Pandemic and Beyond — USLCA Webinar
How NOT to Negotiate Against Yourself: Hollywood A-List Strategies Made Simple: for Lactation Consultant Who Find it Difficult to Talk About Money — LCinPP 2020
Insurance Coding, Billing and Reimbursement for Lactation Services. — LILCA 2019
Repairing the Leaks in the Boat: HIPAA Risk Assessment and the IBCLC Workflow — USLCA 2019; NYLCA 2019
Demystifying Tech for the IBCLC: Incorporate Digital and Online Tools in your Lactation Workflow and Meet Your Ethical Obligations — LCinPP 2019
I’m available to speak to lactation consultants and perinatal professionals on topics such as:
As a professionals working with pregnant, birthing, and postpartum families, we should be working together towards three specific goals:
Equity In Action
The IBLCE Code of Professional Conduct states that the IBCLC is to “Treat all clients equitably without regard to ability/disability, gender identity, sexual orientation, sex, ethnicity, race, national origin, political persuasion, marital status, geographic location, religion, socioeconomic status, age, within the legal framework of the respective geo-political region or setting.”
To me, ethical integrity means implementing policies and procedures that not only meet my obligation to provide equitable care to families, but also to center equity in all of my professional and clinical communications and relationships.
As the owner of Annie Frisbie IBCLC, Inc, I commit to:
Annie Frisbie IBCLC, Inc actively supports the World Health Organization (WHO) International Code of Marketing of Breast-milk Substitutes and subsequent World Health Assembly (WHA) resolutions. Therefore, Annie Frisbie IBCLC, Inc is not a company, inclusive of manufacturers, distributors, or marketers, whose products fall within the scope of the World Health Organization (WHO) International Code of Marketing of Breast-milk Substitutes (1981) and subsequent World Health Assembly (WHA) resolutions (e.g., infant formula, bottles, and teats).