Taking the Longview of Your Private Practice[PODCAST]

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87 | Taking the Longview of Your Private Practice Lactation Business Coaching with Annie and Leah

Even if you put down your best plans, just know they might not always go as planned.

—  Leah Jolly


In our lactation businesses, we want to plan long-term while also remaining open to new challenges and opportunities.

None of us can predict the future, but having a plan in place is a great way to know what you want your business to look like as it grows.

In this episode, we are diving headfirst into the wild ride that is running your own lactation private practice and letting you in on the things we wished we knew when starting out.

Listen now to discover:‌ ‌ 

  • Planning and the importance of aligning values with vision for private practice (1:41)
  •  The challenges of creating an ideal client avatar and marketing strategies that may not align with lactation work (6:58)
  • Why flexibility and adaptability are important for your business (14:30)
  • Considerations and reflections on expanding the practice (17:51)

“I think it’s important to remember that you can be flexible and adaptable, and that’s a really great quality to keep in mind.”

—  Leah Jolly

Links and Resources


1:41 – Planning for the future

6:58 – Ideal client avatar

11:04 – Recognizing burnout

14:30 – Planning for the unexpected

17:51 – Expanding your practice

22:58 – Reflecting on growth

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of Paperless Lactation.

The Lactation Business Coaching podcast is produced by us and edited by Jillian Grover, who also writes our show notes. Our theme song is by Silas Wade.

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