Tools for building an ethical, profession, and enjoyable lactation private practice


Finally! A toolkit for lactation consultants that takes the guesswork out of running an efficient (and paperless) private practice!


Don’t flounder, my friend—your work is too important. I’ll help you put efficient systems in place so you can quickly take your business from all over the place to everything in the right place.

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Want to grow your lactation private practice without exhausting yourself along the way?

Hi, I’m Annie Frisbie and I totally understand—I’m an IBCLC who runs a successful Paperless Private Practice in New York City.

In addition to homeschooling my kids and working one-on-one with my lactation clients, I’m the US Lactation Consultant Association’s 2018 President’s Award winner and have helped thousands of lactation consultants grow their businesses through my popular blog, online store, and podcast.

I believe in running an ethical, profitable, and sustainable business without running yourself into the ground. In fact, with the right systems in place, your business can feel totally in control and easy! Unfortunately, I had to learn this the hard way.


My private practice used to be a hot mess! 

I’d passed the IBCLC so I had great clinical skills, but running a business? That was a whole other part of my work I wasn’t quite prepared for.

After tucking my kids into bed at the end of a long day, I’d basically work another shift—trying to make professional-looking pediatrician reports and client care plans (that I had to remember to print in the morning because I didn’t want to wake the kids).

I remember losing clients because my phone consultations weren’t structured. Sales intimidated me and it was probably obvious. Potential clients would basically extract a ton of free advice from me, hang up, and never book. I had no idea how to convince people I was worth their time and money.

While I had organized my practice the best I could—with my manila folders and chicken-scratched notes—everything about my business felt chaotic. I often couldn’t read my own writing, so creating client protocols took forever and I frequently had to re-do them because clients couldn’t decipher my vague, disjointed instructions. In fact, I remember one time (because I was so rushed and disorganized) I left the A/C adapter for my Tanita scale at a client’s home and was simply too embarrassed by my own unprofessionalism to ask for it back.

Yes…it’s true. A few years ago, my private practice was falling apart and it was so disheartening. I wondered, “was I even cut out to be a lactation consultant? Or was I going to have to change careers yet again?”

That’s when I decided enough was enough. I stopped duct taping everything together and winging it—and I decided to radically overhaul the way I work. After much research and trial and error, I fell in love with Paperless Private Practice and haven’t looked back!


The difference paperless private practice makes…

  • My documentation is TIGHT. I make notes about everything that could possibly be relevant. I never worry I’ll lose track of what I said or did because it’s all in one place.

  • Adding protocols takes about 5-seconds because I use auto-text (which also makes it super easy to keep them up-to-date and loaded with helpful client-friendly links).

  • My clients are wowed by the experience of working with me—they’re delighted by the level of detailed care and efficiency. My care plans are comprehensive, easy-to-follow, and delivered as soon as the visit is over.

  • Pediatrician reports, billing or reimbursements, HIPAA compliant systems, and attorney-vetted contracts? Thanks to my structured systems, now it’s all a breeze.

  • Oh. And no more free phone advice;) I no longer lose my place (or confidence) during a consult. Because I’m on top of my game, I am able to communicate with professional ease.

My paperless systems take care of everything so I can focus my attention right where I want it: on the people I’ve been called to serve along their breastfeeding journey!


 The Lactation Private Practice Toolkit

I’ve worked out all the confusing kinks of setting up a professional and streamlined lactation private practice and systemized everything so you don’t have to struggle like I did. This toolkit is what I wish I would’ve had when I was starting out. I wasted so much time and money doing things the hard way. But you don’t have to.


Don’t waste your time trying to figure it out on your own. This toolkit will take away loads of stress.
— Sally E. Wood, RN, IBCLC, Baby Azur
DO IT! So worth it especially if you are just starting out because you can get off on the right foot.
— Hope Lima, PhD, IBCLC; Hope Feeds Babies Lactation, LLC
Buy it! It’s so worth it, especially since it comes with free updates!
— Mary Francell, IBCLC, Fairhaven Lactation
OMG, you just have to do it!!!
— Doreen Davis BS, IBCLC Millennium Breastfeeding

The Lactation Private Practice Toolkit includes everything you need to streamline your business:

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3 E-Books Written Specifically To Guide Lactation Consultants

● Paperless Private Practice for the Lactation Consultant

● Lactation Private Practice from Start to Strong

● Crash Course in Billing and Reimbursement for Lactation Consultants (co-written with Donna Sinnott)

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Technology & Training

● Training modules for the most popular charting platforms for lactation consults

● Comparison charts so you can choose the tech solution that’s right for you

● Secure messaging training

IBCLC Legal Templates

Essential Legal Templates (attorney reviewed)

● Consent for Care (lactation specific)

● Website Policies and Terms & Conditions

● Social Media Ethics Guide and Photo Releases

● Contract templates for hiring subcontractors and support staff

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Business Infrastructure Building Blocks

● Policies and Procedures Workbook

● Charting Templates for ChARM, G-Suite, and Jane

● Resource Collection of Client-Friendly Links

Annie Frisbie IBCLC Trainer New York City

1:1 Support

I’ll answer three of your questions at any point in your journey. Use them now, use them later—I can’t wait to help you with your specific challenges.

IBCLC Business In A Box Toolkit Annie Frisbie

Upgrades For Life

If I make something new. You get it. You don’t even have to ask.

I’m honestly not sure how a person could start a successful, efficient business without the toolkit. It gave me answers I was seeking, but even more so it explained things I hadn’t even considered. Without the toolkit I would be taking legal risks, improperly billing, and in general have no idea what I’m doing. The toolkit has been as essential to my business as my heart is to my existence.
Hannah Vaughan, RD, IBCLC

Excited to feel in control of your lactation consultant business and grow it with systems that save hours in your day?

The Lactation Private Practice Toolkit is right for you if:

  • You have a feeling you’re not as organized as you could be, but have no idea where to start.

  • You’ve been at this for awhile, but your disorganization has you feeling burned out.

  • You’re scaling rapidly and worried you can’t keep up because your systems are inefficient

  • You’re spending way too much time on charting, or your pediatrician reports, and you’re either staying up way too late or getting up way too early. Or worse—you’re cutting corners. Or not doing them at all.

  • You didn’t pay enough attention to HIPAA and you know you’re not as secure as you need to be, but the idea of tackling it feels just way too overwhelming so you ignore it.

  • You know you have what it takes for lactation private practice and want to do things right

  • You know you can make improvements and need some guidance

  • You’re ready to make your private practice work for you 

Get the Toolkit

The Lactation Private Practice Toolkit is not right for you if you don’t plan to charge for your services, or feel 100% confident in your policies and procedure, or have no insecurities about the tech tools you’re currently using.


Wonder what it looks like to use the toolkit in your lactation private practice?

Here’s what you’ll do with the resources in your toolkit…

Attorney-reviewed legal forms

Cover all your bases so that you and your clients are protected and safe.

  • Consent for Care

  • Payment Policies

  • Secure Messaging Disclaimer

  • Social Media Disclaimers

  • Photo releases

  • Website Terms and Conditions

Tech training for charting and reporting

Comparison charts and complete trainings so you can choose the right platform for you and incorporate lactation-specific templates you can’t get anywhere else.

Anatomy diagrams

Incorporate these artist-created anatomy diagrams for the breast and the infant cranium into your charting workflow so your documentation is complete.

3 full-length ebooks on building and growing your private practice

  • Lactation Private Practice: From Start to Strong

  • Paperless Private Practice for the Lactation Consultant

  • Crash Course in Billing, Coding, and Reimbursement for Lactation Consultants (coauthored by Donna Sinnott)

Policies and Procedures workbook

Establish a solid, ethical foundation and guard against burnout so you can give your clients the very best care.

Platforms supported

  • IntakeQ

  • Practice Better

  • G-Suite

  • Mobile Lactation Consultant

  • MilkNotes (coming soon)

  • Acuity Scheduling (coming soon)

Upgrades for life

I make something new. You get it. You don’t even have to ask.

Ready to run your private practice the right way?

Get the Toolkit