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Ep 46 | Pinterest with Missy Campbell – Lactation Business Coaching with Annie and Leah
We love Pinterest – we’ve used it as a way to keep those picture-perfect ideas for classroom parties, favorite outfits, and delectable recipes. It keeps everything neatly organized and easily accessible. What we did not realize is that some savvy consultants and business people are harnessing Pinterest on an entirely different level. Turns out, Pinterest isn’t just a useful virtual filing cabinet, it also holds the capability to create community, is a fantastic way to educate, and it can create traffic to your business. The bonus is it is FREE!
On today’s show, Annie and Leah chat with Missy Campbell all about how to best utilize the magic of Pinterest in your business. Missy shares with us how it’s not just for recipes and outfit ideas but the powerful tool it is for our service-based businesses. We learn some of the ins and outs of Pinterest and how this search engine can help extend the life of our content so we don’t have to spend hours a day on social media. She breaks down for us how to get started using Pinterest as quickly as today.
“I think with Pinterest, you can really have some fun with it, without it feeling too much like social media obligation and still get some traction from it.”
In this episode, we will cover:
- How Missy got started with Pinterest (02:54)
- Defining the hierarchy of Pinterest (06:28)
- The best type of content for Pinterest (12:56)
- Why your follower count doesn’t matter too much (16:01)
- Using Pinterest in a collaborative way (21:53)
Links and Resources
- Check out the Lactation Private Practice Essential Course for 50+ hours learn.anniefrisbie.com/course
- Creating a Business Account in Pinterest: help.pinterest.com/en/business/article/get-a-business-account
- Missy’s Website: tasteofsimple.com
- Missy on Facebook: facebook.com/tasteofsimple
- Missy on Instagram: instagram.com/tasteofsimple
- Missy’s Pinterest Page: pinterest.com/tasteofsimple
- Missy on Twitter: twitter.com/tasteofsimple
- Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
- Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate
HIGHLIGHTS
02:54 How Missy got started with Pinterest
06:28 Defining the hierarchy of Pinterest
12:56 The best type of content for Pinterest
16:01 Why your follower count doesn’t matter too much
21:53 Using Pinterest in a collaborative way
QUOTES
05:34 “I think with Pinterest, you can really have some fun with it, without it feeling too much like social media obligation and still get some traction from it.”
07:07 “So if you can curate really well, people will want to follow you because you have all of the best information in one place on a topic.”
15:18 “The point of Pinterest is leading you off the platform versus with Facebook and Instagram it’s to stay on the platform, it’s to go to these places.”
18:04 “How can I build this curated community of ideas where I’m, even if it’s somebody who sells something similar to you, you’re still willing to share their content with your people. I think it’s such a beautiful idea.”
21:21 “I would say definitely sending links to your Pinterest account could help you. And it’s also just really beneficial to your client that you have put together this information.”
About Us
Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of Paperless Lactation.
The Lactation Business Coaching podcast is produced by us and edited by Jillian Grover, who also writes our show notes. Our theme song is by Silas Wade.
