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Today’s episode of Lactation Business Coaching with Annie and Leah is called “Prenatal Visits”. They talk about their thoughts on prenatal visits, how to logistically try and make them work for you, and how they can set a solid foundation for you and your client before the baby even arrives. We also find out why prenatals aren’t Annie’s favorite, but recognize that we don’t need to feel the pressure to offer every service in our business.
Annie and Leah dive into what prenatal visits mean to them and if either of them offer it as a service. Leahs shares her motivation tip for us today around not feeling the pressure and guilt of offering every service under the sun as lactation consultants.
They talk about how offering prenatal classes in your community could be a great way to market your business and develop rapport with clients before the baby even arrives. We learn some of the ways that getting that time and connection with the client before the baby arrives, could set the stage for a better experience overall.
01:02 Motivation tip: Don’t feel like you need to offer everything
03:51 Logistically making prenatal visits work
07:15 Deep diving into why it’s important for your client
18:08 Ways prenatal session can market your practice
19:07 Tech tip: Using G sites for client resources
03:16 “And I’m way more excited by troubleshooting someone’s actual situation than by educating them on a potential situation.”
05:38 “And, you know, it’s just so nice to catch them on that front end, before the baby’s even there and let them really kind of digest information in a quiet, peaceful way.”
07:15 “And I also love to really make sure that they are able to articulate why it’s important enough to them, that they hired someone to come one-on-one prenatally to talk with them like that, that speaks to a very deep need.”
09:43 “I really liked that because it’s coming in from a place where you’re not making any assumptions about what they want, what they know, where they want to take this.”
17:55 “Maybe there’s a possibility to come in and be the breastfeeding teacher for that childbirth educator and get access to their cohorts. Those can be really great relationships to facilitate.”
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Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of Paperless Lactation.
The Lactation Business Coaching podcast is produced by us and edited by Jillian Grover, who also writes our show notes. Our theme song is by Silas Wade.