Prenatal Visits [PODCAST]

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Today’s episode of Lactation Business Coaching with Annie and Leah is called “Prenatal Visits”. They talk about their thoughts on prenatal visits, how to logistically try and make them work for you, and how they can set a solid foundation for you and your client before the baby even arrives. We also find out why prenatals aren’t Annie’s favorite, but recognize that we don’t need to feel the pressure to offer every service in our business.

Annie and Leah dive into what prenatal visits mean to them and if either of them offer it as a service. Leahs shares her motivation tip for us today around not feeling the pressure and guilt of offering every service under the sun as lactation consultants.

They talk about how offering prenatal classes in your community could be a great way to market your business and develop rapport with clients before the baby even arrives. We learn some of the ways that getting that time and connection with the client before the baby arrives, could set the stage for a better experience overall.


01:02 Motivation tip: Don’t feel like you need to offer everything

03:51 Logistically making prenatal visits work

07:15 Deep diving into why it’s important for your client

18:08 Ways prenatal session can market your practice

19:07 Tech tip: Using G sites for client resources


03:16 “And I’m way more excited by troubleshooting someone’s actual situation than by educating them on a potential situation.”

05:38 “And, you know, it’s just so nice to catch them on that front end, before the baby’s even there and let them really kind of digest information in a quiet, peaceful way.”

07:15 “And I also love to really make sure that they are able to articulate why it’s important enough to them, that they hired someone to come one-on-one prenatally to talk with them like that, that speaks to a very deep need.”

09:43 “I really liked that because it’s coming in from a place where you’re not making any assumptions about what they want, what they know, where they want to take this.”

17:55 “Maybe there’s a possibility to come in and be the breastfeeding teacher for that childbirth educator and get access to their cohorts. Those can be really great relationships to facilitate.”


Earn 12.5 CERPs inside Growing Your Private Practice including Designing and Teaching Prenatal Breastfeeding Classes | Brooke Borgognoni IBCLC

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About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of the Lactation Consultant Private Practice Toolkit.

About the Author

Lactation Business Coaching

We're Annie Frisbie MA, IBCLC and Leah Jolly IBCLC. We share a passion for compassionate and professional lactation private practice and meeting our business goals while helping families reach their feeding goals. Each time we talk, we learn something new and we’re inspired to keep ongoing. We have regular podcasts and interactive Deeper Dives.

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