Blogging for IBCLCs with Rachel O’Brien, IBCLC [PODCAST]

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In this bonus episode of Ask the Expert, Annie & Leah interview Rachel O’Brien, IBCLC about blogging, and how she uses it to compliment her private practice. Rachel shares her process of creating blog posts and how that has changed over the years. We learn how we can make blogging work for us and our businesses, and why it’s not as intimidating as we might think. One thing that might surprise you is that Rachel explains to us that it’s not usually what you write about, just that it’s YOU who’s writing it.

About Rachel O’Brien, IBCLC: Rachel O’Brien is an International Board Certified Lactation Consultant (IBCLC) who earned her Master of Arts degree in human lactation in 2015. Rachel prides herself on providing real-life, guilt-free breastfeeding help and specializes in low milk supply, latch difficulty, tongue tie and lip tie, and LGBTQIA+ lactation. 

When she isn’t doing in-home visits for breastfeeding help or working as a lactation consultant at UMASS Memorial Hospital in Worcester, Rachel is often blogging about lactation or contributing as a breastfeeding expert on multiple websites. She uses her expertise, warmth, and sense of humor to help families to meet their breastfeeding and chestfeeding goals.


04:28 Blogging for depth rather than quantity

05:25 Rachel’s blog post creation process

07:49 Creating posts that are easy to understand

11:12 Using your unique voice to share information

13:31 Leading readers further into your business 


04:24 “I really enjoy explaining things and trying to teach things in a different way. And so I do a lot of longer form blog posts now, and I don’t do that many of them, but I put a lot of work into the ones that I do.”

05:44 “When there is a situation that I keep running up against and I feel like I know it because it’s part of my job, but I just have no resources for it, that’s when I decided, okay, fine. I’m going to be the one who makes this.”

08:20 “I didn’t need to prove to anyone that I knew every single thing that there could be about that particular subject. I just had to know enough to make it make sense to somebody else.”

10:47 “It’s not about writing about a particular topic, it’s about you talking about that topic. And so it’s super, super important with the blog that they hear your voice when they’re reading the words.”

16:22 “I always think that we, in lactation and in a lot of jobs, we’re not selling our services so much as we’re selling ourselves.”


Rachel’s blog for IBCLCs 

Enroll in Marketing Your Private Practice for 5 CERPs including Rachel’s training on blogging.

Find our Deeper Dive into Rachel O’Brien + more in the Lactation Business Coaching Deeper Dive Vault. Memberships start at $15/month.

Lactation Business Coaching Deeper Dive Memberships

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of the Lactation Consultant Private Practice Toolkit.

About the Author

Lactation Business Coaching

We're Annie Frisbie MA, IBCLC and Leah Jolly IBCLC. We share a passion for compassionate and professional lactation private practice and meeting our business goals while helping families reach their feeding goals. Each time we talk, we learn something new and we’re inspired to keep ongoing. We have regular podcasts and interactive Deeper Dives.