Ask the Expert: Amanda Sherwin on Working with a Virtual Assistant [PODCAST]

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“My experience with breastfeeding my two children is what brought me into this world, and the amazing women and support that I had crowd-surfed me through that journey.”

—  Amanda Sherwin

Our guest for this episode is Amanda Sherwin, the owner of The LC’s Concierge, a virtual administrative business that provides services dedicated to meeting the needs of lactation professionals working in private practice.

Amanda used skills acquired through her past careers as elementary school teacher and camp director to help her build her business.

She was drawn into the lactation world through her decision to breastfeed her two beautiful children – a choice that she made the moment she discovered that she was pregnant.

She took prenatal and birthing classes and bought books, but still found breastfeeding her firstborn to be incredibly challenging. Amanda reached out to Beth Myler at Mahala, who diagnosed her baby with posterior tongue tie.

Within a week of being treated, Amanda’s daughter gained 12 ounces.

When Beth decided to return to school for her nurse practitioner’s degree, she asked Amanda if she’d be interested in providing administrative support for her practice – and Amanda jumped at the opportunity.

Today, she handles scheduling systems, communications, social media management, and website management.

Amanda loves being able to help new mothers through her work. ‌“The greatest satisfaction for me is being able to answer the phone or respond to a message or an email and know that the person on the other end of the line – I was there at one point,” she says. “Being a warm voice at the end of the line, hearing the crack in the voice as they’re just about to cry, and just being able to scoop them up without giving advice.”

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How to find the perfect administrative assistant for your lactation business – and exactly what to ask them

  • Our best tips for working effectively with your administrative assistant

  • The emotional rewards that all parties (including patients!) receive when your assistant is a great fit

“Ultimately, everything I do is about improving health outcomes for families, and that requires people, that requires relationships, that requires investment of time and money.”

—  Annie Frisbie


00:32  Introducing Amanda Sherwin

02:13  Transitioning to lactation land

05:16   Amanda’s work & value

10:54  The best parts of lactation administrative work

15:54  Hiring your perfect administrative assistant

20:38  Working well with your administrative assistant

24:18  The emotional rewards

26:53  Lactation Private Practice Essential Course

The LC’s Concierge

Breastfeeding Made Simple: Seven Natural Laws for Nursing Mothers by Nancy Mohrbacher & Kathleen Kendall-Tackett 

Find our Deeper Dives into Private Practice + more in the Lactation Business Coaching Deeper Dive Vault. Memberships start at $15/month.

Lactation Business Coaching Deeper Dive Memberships

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of the Lactation Consultant Private Practice Toolkit.

About the Author

Lactation Business Coaching

We're Annie Frisbie MA, IBCLC and Leah Jolly IBCLC. We share a passion for compassionate and professional lactation private practice and meeting our business goals while helping families reach their feeding goals. Each time we talk, we learn something new and we’re inspired to keep ongoing. We have regular podcasts and interactive Deeper Dives.

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