Nurture Your Private Practice: Expand the Circle of Care (part 1) [PODCAST]

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“What I put into my business, my business is going to give back to me”

—  Annie Frisbie

You are passionate about the clinical work you do but sometimes you can get so focused on your clients that you forget you need to nurture your business also. You didn’t become a lactation consultant because you wanted to be an entrepreneur – but here you are!

We didn’t start out with a business mindset, both of us were just excited about the opportunity to help more families. It was a hard lesson to learn that we can’t just serve our clients, but that we also need to run a business.

Treating your business and yourself as the business owner the same way you’d treat your clients means that your whole focus is on providing care. That energy builds and grows and radiates outward. You can’t care for someone else unless you are being cared for yourself. 

That’s where the circle of care comes in. Listen in as we discuss how to build and maintain a strong business so that you can bring your full-self to your clients’ care.

Listen now to discover:‌ ‌ 

  • How looking at your business as something that needs to be cared for shifts your focus from thinking of your business as just a bank account (3:00)
  • The importance of treating your business and yourself as the business owner the same way you’d treat your clients (9:48)
  • Why treating your practice as a business is not just good for you but for the clients you serve (16:50)
  • How as a lactation consultant you are the beginning of the circle of care for your clients (19:33)

“Every lactation consultant wants to help all the mamas, but who’s helping us, who’s taking care of us?”

—  Leah Jolly

Links and Resources


2:51 Not starting out with a business mindset

6:02 Shifting gears

04:12  Reflecting on what you have & use

9:28 Figuring out your business

11:38 Setting boundaries

16:28 Listening to your own advice

18:05 Self-care can be harmful

19:33 Building your circle of care

23:24 Conversation is important

Find our Deeper Dive into Private Practice with Rachel O’Brien, MA, IBCLC, RLC + more in the Lactation Business Coaching Deeper Dive Vault. Memberships start at $15/month.

Lactation Business Coaching Deeper Dive Memberships

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas. Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City, and the creator of the Lactation Consultant Private Practice Toolkit.

About the Author

Lactation Business Coaching

We're Annie Frisbie MA, IBCLC and Leah Jolly IBCLC. We share a passion for compassionate and professional lactation private practice and meeting our business goals while helping families reach their feeding goals. Each time we talk, we learn something new and we’re inspired to keep ongoing. We have regular podcasts and interactive Deeper Dives.

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